Your company's sales are one of its biggest sources of revenue. Tracking financial data is vital for helping you understand and improve your sales outcomes and ultimately streamline your business-to-business (B2B) software as a service (SaaS) funnel. With the right reporting tools, you can accomplish these objectives and more.
At KPI Sense, we designed a B2B SaaS reporting solution that helps our customers make sense of their financial data. Our finance wizards have the knowledge and experience needed to help you convert your company's information into useful insights you can use to further your business.
Our innovative data aggregation and reporting tools help you get the most out of your company's B2B SaaS sales cycle information. Instead of spending hours compiling and assessing endless amounts of data, you can use our automation and dashboards to get the financial insights you need to boost sales performance and optimize your B2B SaaS funnel to better reach your revenue goals.
Our reporting technologies are designed to collect financial information across your company's tech stack and transform it into accurate, easy-to-read outcomes, organizing them into straightforward dashboards you can use to make sense of your financial story for your sales team. We'll also equip you with financial forecasting tools, which predict your business's future sales revenue and costs, as well as customer insight metrics that will help you better understand your customers and improve your business strategies.
SaaS sales are different from traditional sales because the business model requires a focus on maintaining and upgrading existing subscribers. Lead development in the sales cycle is important, but evaluating your customer churn and increasing your customers' lifetime values are crucial to the continued operation of your business.
The SaaS funnel can refer to either a marketing funnel or a sales funnel. Both concepts refer to different stages of the customer buying journey, with the concept that prospective customers travel down a funnel through stages that increase their likelihood of turning into converting customers. Generally, these funnels start with awareness of your product, provide opportunities to consider and compare it with competitors, and then compel users to purchase when they're ready to convert.
To create a SaaS sales strategy, you have to start with your financial data. Understand where your subscription is generating revenue. Then, contextualize that data in conjunction with your sales records to identify opportunities to enhance your sales team's processes. You should also examine how you're managing existing customer care to identify opportunities for upsells and service upgrades.
To scale a B2B SaaS business, you need to understand where your growth opportunities exist. At a fundamental level, this comes from examining your financial data to see where you're generating revenue and where you are burning cash on expenses. From there, you can evaluate whether you can invest in product development, marketing, building out your sales and customer service team, or other operational investments to drive further growth.
Making a SaaS financial model is a fairly involved process. You need to understand your business' stage of operation, your current and projected customer base, and your anticipated areas of operational growth that will incur additional expenses. If you're looking for assistance in making it happen for your B2B company, we're pretty good at it and we'd love to help you!
Feel free to reach out and schedule a chat to learn more.
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